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How to Find & Fix Redirects

Watch this short video to learn how to find & fix redirects for a speed boost as well as a big ranking boost.

What We'll Cover:

In this training we look at what is a redirect, the types of redirects & why fixing them will give you a fantastic speed as well as SEO boost.

Did You Know?

  • Redirects add a big delay to page loads?
  • Redirects are NOT good for SEO.

Your Next Action Steps:

  1. Run your website through the tool.
  2. Check any 4XX & 3XX redirects.
  3. Fix them.


Want Us to Boost Your Website Speed?

If you would like us to help you get a faster website we can help.

(If you want us to get your site to load lightening fast.)

Your Next Training Video

Watch the next short video to learn about the Wordpres Heatbeat API & why it’s slowing down your website.
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Hi. In our training, we talked about something called a redirect. A redirect is basically when a website moves its pages or merges them, and a browser hits a page that’s no longer there. It is told where to go and then finds that page.

So it’s saying, ‘hey, what you’re looking for is not here. Have a look over there. And that obviously adds a delay when they could go directly to the final destination. So we’re going to learn how to identify some redirects and fix them. They are two benefits to fixing your redirects.

The first one is it’s a faster website and the second one is for SEO. Google likes sites that have neat clean codes. So I’m going to show you how to fix that. Let’s get started. Okay, what we’re going to do is we’re going to use the tool called screaming frog. I love the name. It’s fantastic, and it’s very powerful. So you’re going to stick in your website over here and you’re going to start and run.

I’ve let it run so you don’t have to watch it wait. You’re going to jump across here from internal to response code. This is a powerful piece of software that really helps you understand your website what I’ve done is I’ve enabled the redirection, the 3-xx code, and if you look over here, you can see all the redirects. Look at that and what this is telling me is that these all need to be fixed!

So in this case, you will notice this tool https://ubersuggest.IO It has been moved and its new destination is So what is happening is that our website is saying, ‘hey, the visitor wants to go here.’ They click on this one here.

It’s going… Well, actually, hold on a minute. We’re not here. We have been moved to this new destination. So what we can now do is identify where ubersuggest is referenced. And we can identify where…There it is ubersuggest review. That’s where it is and it’s linking to that.

So we will go to this page and update the URL from that to the direct destination, which is that. Should we do another one? It is no longer on that address. So where is it now? It’s So they’ve obviously restructured.

So if you click on moscost, you can see moscost review. So we need to go and update that. I know these guys change to So there it is, and so what you would do is you would work your way through all of these.

Now, here’s one for the specific site. Tools we like… this one is. It is redirecting to another one over there. So that needs to be investigated and fixed. So it’s just adding delays that don’t need to be there.

And then you’ve got something called a redirect chain. So I’m gonna explain that to you. I can’t see any here. What you can do is bulk exports or reports, redirects and canonical chains. Have a look at that.

What it’s saying is that when somebody visits this it’s then sent over there and then once it hits that, that no longer is valid because that’s also changed. It is now being seen somewhere else and then it could be sent somewhere else and eventually, it could be five steps before the person finds what they’re actually looking for!


And that’s just an incredible waste of time. Each of these have to load and then the next one has to load and the next one and the next one and the next one and so on and so

forth. And that’s a redirect chain.


You do not want those, so you go in and fix those. So step one is, you have to first fix your 3xx errors, your redirects and step two is then identifying any redirect chains and go and fix those.

I hope you found this useful and this will help you get a faster website. It’s just one of the many optimizations that we do when we help people make their websites faster!