How to Get a 50% Conversion Rate Boost
Watch this short video to learn how to increase your leads & sales using a technique that’s known to have the highest ROI.
What We'll Cover:
In this training we look at a technique to increase leads & sales from your existing website traffic.
Decreasing the time it takes to load your site is the #1 thing you can do to dramatically increase other areas of your sales, marketing, and customer experience.
Did You Know?
- A 1s improvement in page load time yields 7% increase in conversions.
- Google loves fast sites – the faster your site, the better the ranking. (Source)
- If your site takes longer than 3s to load 53% of visitors will abandon it. (Source: Google)
- Users love fast sites – a 1s improvement yields 16% INCREASE in customer satisfaction.
- Mobile sites that load under 5s earn up to 2x MORE ad revenue.
- Sites that load in 4.2s found the avg. conversion rate dropped below 1%. (Source)
- Aiming for anywhere between 2.4 to 3 seconds on mobile and desktop is a smart move. (Source)
Speed Stats from Google
As you can see you can’t afford to have a delay!
Some More Speed Stats
- Decrease Abandonment – 57% of visitors will abandon a page that takes 3s or more.
- Lower Hosting Costs – Improving your speed makes your site smaller, lowering your hosting costs.
- Lower Bounce Rates – Improving your site speed increases the amount of visitors who stay your site.
- Improve Retention – 79% of shoppers who have to wait too long won’t come back to purchase again.
Your Next Action Steps:
Your Next Training Video
Watch the next short video to learn how to check your website’s speed correctly.
Why Is Website Speed Important?
How Do We Increase Leads & Sales?
I’m Alex. I’m a digital marketing expert & I want to help you grow YOUR business online.
In this video I will show you a way to maximise your ROI from your EXISTING website traffic.
Who Can Benefit From This?
Anybody who has a website that earns them money.
So, Are You Ready for More Leads & Sales?
AWESOME. OK. Let’s get started. Here’s how.
It’s simple. With a faster website.
Why? Because people have a short attention span, they’re not going to wait for your site to load.
Let me tell you a quick story.
Google number of search results 30 to 10. Everybody wanted 30. To their surprise they saw a 20% drop in traffic because of an extra 0.5s in load time when showing 30 results. They abandoned the idea & that’s why they show 10 results today instead of the 30 that people said they wanted.
Amazon – every 1s delay in page load time would cost them $1.6 billion in annual revenue.
Amazon & Google have some of the fastest websites around because they can’t afford a delay in page load.
Let’s look at a few examples where companies improved page speed & what they discovered.
Bing – conducted an independent study on speed & revenue and found a 2s improvement in page load times caused over a 4% revenue boost.
Walmart – for every 1s improvement saw a 2% increase in conversion rates.
Ecommerce giant Shopzilla improved page load from 7s to 2s and got a 50% saving on it’s budget.
Firefox – improved page speed by 2s & download figures rose by 15% which translated into an extra 10 million downloads per year.
I could go through at least 20 more case studies & stats and they all say the same thing.
Simply put, faster websites earn more money.
You’re Probably Wondering How Many More Leads & Sales a Faster Website Can Generate for You?
Well, a 1s improvement, on average, should generate a 7% increase in conversions & sales.
But the opposite is also true, if your website takes longer than 3s to load
57% of website visitors are likely to abandon it.
Most people don’t believe this stat, but let’s see how long 7s feels (count to 4, ok you get the picture).
Improving the speed of a slow website can often result in between a 10% & 50% increase in sales! Boosting website speed has one of the highest ROI’s.
I’ve worked with a lot of clients, and while you might think your website is fast, that’s often because you’re in your office on a quick wifi connection. But your average website visitor may be on a mobile device on a slow 3G connection, experiencing a 10 to 20s load time. Can you see the problem?
If you haven’t tested your website speed recently, let’s get that done now.
In my next video I’ll show you how to do it correctly.